Protect Every Impression

Filtering invalid traffic and verifying signal quality in the open web.

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The $88 Billion Problem

Industry-wide, $88 billion is lost annually to invalid traffic. For the average advertiser, nearly a quarter of your programmatic budget is wasted on invalid traffic. The failures of incumbent traffic validation are widely documented. The waste is still staggering. Our way filters invalid traffic at the source. Give us a try, you have nothing to lose and only return on ad spend to gain!

SupplyShield ID
Invalid Traffic & Signal Quality Intelligence

SupplyShield ID provides intelligence on identifiers tied to active fraud and suspicious activity across the web. We aggregate signals from a variety of sources that allow us to monitor for active threats and get ahead of future threats in the bidstream.

What We Filter

Comprehensive coverage across IVT and signal quality

Bot Networks Click Farms Data Center Traffic Malicious Infrastructure Probabilistic ID Errors ID Stuffing Compromised Email IDs Spoofed Signals User Agent Manipulation

Protecting the Open Web Ecosystem

From curators to advertisers, SupplyShield ID improves outcomes across the open web supply chain.

📊 For Curators & SSPs

🖥️ Protect Your QPS Capacity

Every query processed on unqualified traffic is wasted compute capacity. Filter the waste before it consumes your precious QPS - preserving infrastructure for quality supply.

📈 Deliver Higher-Performing Deals

Cleaner inventory means better outcomes for buyers, creating a forced multiplier effect. Improved Deal ID performance drives repeat business and stronger buyer relationships.

🏆 Differentiate Your Offering

Built-in quality protection sets your curation apart. Win and maintain more business with supply-side filtering.

🎯 For Advertisers & Agencies

💰 Stop Wasting Ad Spend

Dramatically reduce wasted budget. Every dollar saved is a dollar that can reach real audiences and drive actual conversions.

🎯 Unlock Additional Conversions

Every impression wasted is a lost opportunity to reach real customers. Reclaim that inventory and redirect it toward your actual campaign goals.

🔌 Flexible Deployment

Works on supply side, demand side, or both. Integrate with existing DSPs, DMPs, and marketplace infrastructure without complex setup.

Integrated With Leading Platforms

🌐 SupplyShield ID Partners

Eyeota • PubMatic • IndexExchange • OpenX

Ready to Protect Your Programmatic Investment?

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