SupplyShield is a containerized quality layer that removes invalid, fabricated, and low-quality requests before the auction, across CTV, mobile app, and web, with no disruption to your current workflow.
of sold open web traffic we observed is fraud or shows extremely low quality signals. SupplyShield internal analysis.
Every fake request crowds out a real one.
Wasted media doesn't just cost you the impression. It costs you the customer that impression could have reached. The damage compounds: fewer genuine opportunities, weaker performance, and a higher true cost for every outcome you pay for.
How it works
Clean at the source, for everyone downstream.
All supply
Every bid request, unfiltered.
SupplyShield filter
IVT, SIVT, and poor-quality signal removed at the source, before the auction.
Clean supply
What's left flows to buyers, curators, and bidders.
Our container runs inside the platforms where bidding happens, in SSPs and DSPs, so filtering happens once, upstream.
What we filter
Three layers of coverage.
IVT
Invalid traffic
Bots, automated non-human activity, and data center origins with no legitimate user behind them.
SIVT
Sophisticated invalid traffic
Inventory misrepresentation, spoofed environments, and arbitrage dressed up as premium supply.
SIGNAL
Signal quality
Signal stuffing, token recycling, environment mismatch, fabricated tokens, low-quality ID bridging, and stale identifier persistence.
Why SupplyShield
We catch what others miss, and it holds.
Every signal type.
Most tools screen off IP alone. We analyze every signal in the request, including the identity signals others never test.
The full bidstream.
We evaluate every request, not a sample, so bad traffic has nowhere to hide.
Built on identifiers.
IPs are cheap to rotate. Persistent identifiers aren't, so protection holds long after a fraudster moves on.
Our own detection.
Filtering runs on our own bidstream analysis, not a resold list.
Who we serve
Built for the people who buy, package, and power media.
Buyers
Buy only the clean supply.
Your bidder evaluates only a small share of the requests available to it. When fake and low-quality supply competes for that share, you lose real opportunities before you ever bid. SupplyShield Verified Marketplace removes that competition upstream.
Always-on deals across CTV, mobile app, and web, built on supply filtered at the source. Request one and we push it to your seat. We can push deals to virtually every major DSP.
Nothing extra to pay.
Our fees are built into the media, with no disruption to your current workflow.
Your data, your targeting.
Built for buyers who activate their own data in the DSP and buy the open exchange today. It works alongside any curated deals you already run.
Curators
Curate on clean supply. We take out the trash first.
Apply the SupplyShield container as a segment on your curated deals. It cuts fraudulent and low-quality requests before they reach you, so you curate on clean inventory instead of building on top of the waste.
Add SupplyShield to your deals on supply from our SSP partners the same way you add any segment. The container runs inside the SSP and removes invalid, fabricated, and low-quality requests before your deal is built. No change to how you curate.
Curate on what's left.
With the waste requests cut, your targeting, packaging, and pitch all sit on clean inventory. Great curation can't fix bad supply, so we fix the supply first.
Deals that perform.
Clean supply makes for better results, and better results bring buyers back with more budget.
Differentiated curation.
Quality verified at the source sets your deals apart. We handle quality upstream. You deliver the last mile.
Platforms
Put quality inside your stack.
SupplyShield's container removes IVT, SIVT, and poor-quality signal before anything else happens, so everything downstream runs on clean supply. Every platform's stack and goals are different, so we shape each partnership around yours.
Fabricated and low-quality requests still burn QPS, compute, and bid-processing capacity. Filter them upstream and you pay to process far less of it.
Cleaner supply earns more budget.
Buyers reward clean supply. Visibly removing invalid and low-quality traffic makes your inventory more performant, more defensible, and your platform stickier.
Shaping on top.
With filtration as the baseline, we add custom traffic shaping to deliver supply that matches what your buyers actually want.
For DSPs
The right share of requests.
Your bidder decisions on a small share of available requests. Our container runs alongside yours inside leading SSPs, so that share is clean.
Leaner compute.
With the trash gone, your container spends compute only on requests worth evaluating.
A sharper pitch.
Quality is validated at the source and built into every buy on your platform, with nothing for your buyers to set up.
No platform cost on partner supply.
Filtering on our SSP partners' supply is billed through the exchange. For your direct supply paths, talk to us about a platform license.
